Consultants love to claim universality; that there is One Way to Rule Them All. It sounds lovely in theory and helps them sell their services, albeit typically in the form of a senior pitch and a junior execution. They are the merchants of certainty.
The truth, as you already know, is that there are no shortcuts or guaranteed step-by-step pathways to profit. While one certainly can learn from others and observe patterns that emerge, every company is unique.

Indeed, one has to do the work, and that includes me. I make no bones about it: I cannot possibly know your company or industry as well as you do. I may know a few things about it if I have previously worked in an adjacent field, but you live and breathe it daily. I do not.

But I do know strategy and I know it better than most. If you provide me with what I need to understand your business, I will provide you with what you need to make it thrive. While running through fire covered in gasoline if needs be to get the job done.

I offer the following services:

Strategic management

  • Workshops on adaptive strategy (including the ABCDE framework)
  • Workshops on marketing strategy
  • Workshops on leadership
  • Strategy audits
  • Strategy formulation

Innovation, mitigation, and transformation

  • Resilience engineering
  • Safe-to-fail experimentation
  • Strategic risk mitigation
  • Transformation projects


  • Keynote presentations
  • Corporate presentations
  • Lectures

The Boring but Necessary Stuff

My base fee is €500 + VAT (where applicable) per started hour, but I am open to whole-project price negotiations. I also reserve the right to say no. Presentations begin at €10,000 + VAT (where applicable). For more information, please see the presentation page.

I am more than happy to temporarily fill executive/senior management positions, as I have done very successfully in the past, or take on full-time projects. Do note that I will always prioritize all clients equally – but you may, of course, buy all of my time.

For business enquiries or further information, please send me an email by clicking this link or choose a meeting time slot here.

I am looking forward to helping your firm realize its potential.