August 10, 2021
TL;DR: the first summary (in a series of three) of a white paper written together with James Hankins on the financial reality of e-commerce and its strategic implications.
April 7, 2021
TL;DR: while big brands can take advantage of emergent methods, arguing that they should act like startups is nonsensical.
March 11, 2021
TL;DR: marketing leaders love to celebrate those who make it against all odds, but nothing is done to improve the odds of others like them making it.
February 5, 2021
TL;DR: strategy needs to be a contextually determined balance of optionality and obligation between deliberate and emergent approaches.
November 9, 2020
TL;DR: if marketers are to continue to be the voice of the consumer, sooner or later they will have to come to terms with who that consumer is.
October 19, 2020
TL;DR: marketing should reframe its function around the creation of future cash flows at rates of return that exceed the organizational cost of capital.
September 3, 2020
TL;DR: agencies and consultancies would do better to focus on improving rate ROI by increasing the nominator than by attempting to lower the denominator.
August 19, 2020
TL;DR: market complexity ensures that the celebrity-led gin’s supposed path to success cannot be replicated.
August 4, 2020
TL;DR: though the psychological roots of narcissistic segmentation run deep, efforts are often better being additive than reductive.
May 11, 2020
TL;DR: despite columnists’ repeated claims to the contrary, there are no context-free rules in a context-specific world.
April 16, 2020
TL;DR: deliberate strategic approaches with extended horizons are rendered irrelevant the moment companies go into survival mode.
January 29, 2020
TL;DR: diversity of thought is a prerequisite not merely for management of complex problems, but also commonly the prevention of strategic predictability.
October 30, 2019
TL;DR: key contextual factors and game theory demonstrate the folly of attempting to emulate organizations that are in different life-cycle stages to that of the company.
August 19, 2019
TL;DR: companies, typically by industry instruction, too often end up pouring money into areas where even extraordinarily successful performance has minimal impact on overall business results.
April 11, 2019
TL;DR: organizations need to balance short- and long-term objectives, as they are fundamentally different in nature, and avoid Goodhart’s Law.
February 22, 2019
TL;DR: analytical issues arise when strategists start by looking at dependent variables and then attempt to reverse-engineer the independent variables.