Naturalized strategy-making (a term coined by J.P. Castlin) is an approach to business strategy that emphasizes the role of natural scientific methods and discoveries. It stands in contrast to traditional strategic practice which almost exclusively relies on findings within economics-adjacent fields.
The central argument in NSM is that a wider understanding of the many levels of complex behaviors that determine strategy (e.g., consumer, firm and market) can only truly be achieved by combining scientific findings from multiple fields. While it includes concepts from social sciences such as anthropology, psychology and economics, it also factors in evidence from, in particular, evolutionary biology, cognitive neuroscience and complexity science.
The approach arose in response to the inefficiencies created by historically dominant strategic planning and management control methods in the modern organizational context. Instead of expecting employees to align to a context-free centralized plan, NSM promotes decentralized but strategically coherent decision-making based on context. Applicable to any strategic endeavor, it has proven to accelerate growth, improve operational effectiveness, heighten resilience, better accountability and greater autonomy.